What it is
Salesforce Foundations is a no-cost add-on available to Enterprise Edition customers and above. It activates a starter set of capabilities across Sales, Service, Marketing, Commerce, and — most importantly — Agentforce and Data Cloud, all within your existing org. Think of it as Salesforce handing you a set of keys to rooms you didn't know were already in the building.
Why it matters
It's the easiest way to start with Agentforce. No budget approval needed, no procurement process - just enable it from Your Account and start experimenting with AI agents in your own org.
What you get free
- 1,000 Agentforce conversations
- Agent Builder & Prompt Builder
- Data Cloud (unified profiles, 10K segmentation credits)
- Sales Console & Service Console features
- 2,000 monthly marketing emails
- 200,000 Einstein Requests
How it connects
Foundations is the on-ramp to Agentforce — it provisions the Data Cloud layer that AI agents rely on to access, unify, and act on your Salesforce data across clouds.
Good to know
Some features can't be turned off once enabled. Plan before you click.
Related terms
Agentforce
Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.
Data 360 (formerly Data Cloud)
Salesforce's real-time data platform that unifies customer data from any source into a single customer profile. Rebranded from Data Cloud at Dreamforce 2025.
Prompt Builder
Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.