Salesforce Data 360 (formerly Data Cloud) for AI Agents

Agents give answers as good as the data behind them. Salesforce Data 360 (formerly Data Cloud) is where that data gets unified and made available to them.

These articles cover unified customer profiles, zero-copy access to data that lives elsewhere, and grounding Agentforce agents with retrieval-augmented generation (RAG).

Common questions

Is Data 360 the same as Salesforce Data Cloud?

Yes. Data 360 is the newer name Salesforce uses for Data Cloud.

What does it mean to ground an AI agent in Data 360?

Grounding means the agent retrieves the relevant records and documents before it answers, so its response is based on your data rather than on what the model guesses.

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