What it is
Data 360 is Salesforce's real-time data platform that unifies customer data from any source - Salesforce, other apps, websites, mobile, IoT - into a single customer profile. It was rebranded from Data Cloud at Dreamforce 2025 as part of the Agentforce 360 umbrella.
Why it matters
AI is only as good as the data it can access. Data 360 gives Agentforce the unified, real-time context it needs to be genuinely helpful. It's now positioned as the "brain" of the Agentforce ecosystem - not just storing data, but activating it for AI agents and workflows.
Key components
- Unified customer profiles
- Real-time data ingestion
- Identity resolution
- Data harmonization
- Agentforce grounding layer
Key capabilities
- Unified customer profiles
- Real-time data ingestion
- Identity resolution (matching records across systems)
- Segmentation for marketing
- Foundation for AI/Agentforce
What's new
- Intelligent Context - Works with unstructured data (PDFs, emails, call transcripts)
- Tableau Semantics - Consistent metrics and definitions across all clouds
- Deeper Agentforce integration - Data now drives agent actions in real-time
How it connects
Data 360 sits at the center of the Agentforce 360 platform - it's what allows AI agents to pull live, unified customer context mid-conversation rather than working off stale or siloed records. Without it, Agentforce agents are guessing; with it, they're grounded in your actual customer reality.
Good to know
Basic Data 360 access is included free in Salesforce Foundations. This is the sixth name for this product (formerly Customer 360 Audiences, Salesforce CDP, Marketing Cloud CDP, Salesforce Genie, Data Cloud).
Related terms
Agentforce
Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.
Agentforce 360
Salesforce's unified AI platform announced at Dreamforce 2025, bringing together Agentforce agents, Data 360, Agentforce Voice, and cloud-specific AI capabilities under one umbrella.
Customer 360
Salesforce's vision (and product suite) for having a complete, unified view of every customer across all touchpoints - sales, service, marketing, commerce.
Salesforce Foundations
A free ($0) add-on for Salesforce Enterprise Edition and above that unlocks access to Agentforce, Data Cloud, and features from Sales, Service, Marketing, and Commerce clouds.
Data 360 (formerly Data Cloud) in practice
Articles from the Funnelists Team that put this term to work.
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Replace Manual Workflows with Agentforce in 30 Days
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Funnelists Agent Orchestration: A Practical Salesforce Guide to Multi-Agent Systems
Learn how Funnelists helps businesses implement Agentforce multi-agent orchestration for collaborative AI agents that handle complex workflows with governance and seamless user experiences.
