What it is
Agentforce is Salesforce's built-in platform for creating AI agents that can take real action on your behalf — not just answer questions, but resolve cases, qualify leads, book meetings, and more. Each agent is configured with a role, a set of allowed actions, and guardrails you define. They work inside Salesforce, on your website, or in messaging channels like WhatsApp and Slack.
Why it matters
Unlike traditional chatbots that follow scripts, Agentforce agents can reason, take actions, and complete complex tasks autonomously. They're powered by your Salesforce data through Data Cloud, making them contextually aware of your customers and business.
Key components
- Agent Builder - Create custom agents
- Prompt Builder - Design reusable prompts
- Pre-built agents - Sales Agent, Service Agent
How it connects
Agentforce sits at the center of Salesforce's AI strategy, drawing on Data Cloud for customer context, Flow for automation, and your existing CRM records to act — making it more capable the more invested you are in the Salesforce ecosystem.
Good to know
Available free (1,000 conversations) through Salesforce Foundations for Enterprise Edition and above.
Related terms
Salesforce Foundations
A free ($0) add-on for Salesforce Enterprise Edition and above that unlocks access to Agentforce, Data Cloud, and features from Sales, Service, Marketing, and Commerce clouds.
Data 360 (formerly Data Cloud)
Salesforce's real-time data platform that unifies customer data from any source into a single customer profile. Rebranded from Data Cloud at Dreamforce 2025.
Prompt Builder
Salesforce's tool for creating reusable, templatized prompts that pull in live CRM data. Build once, use across flows, agents, and record pages.