What it is
Flow Builder is a visual drag-and-drop tool for building automations in Salesforce. It handles record-triggered flows, screen flows, scheduled flows, and autolaunched flows. Flows can create, update, and delete records, call APIs, send emails, and execute complex branching logic.
Why it matters
Flow Builder is the backbone of Salesforce automation. For Agentforce, flows serve as actions that agents can invoke — meaning your existing automations become agent capabilities without rewriting anything.
Key components
- Record-triggered flows
- Screen flows
- Autolaunched flows
- Subflows
- Decision elements
How it connects
Flows are one of the primary action types in Agentforce. An agent can trigger a flow to update records, send notifications, or execute multi-step business processes.
Good to know
Salesforce ended support for Workflow Rules and Process Builder at the end of 2025 and points customers to Flow instead. If you still run those legacy tools, migrating them to Flow is part of getting ready for Agentforce.
Related terms
Agent Builder
Salesforce's low-code tool for creating and configuring Agentforce agents — define topics, actions, and guardrails without writing code.
Agentforce
Salesforce's AI agent platform that enables businesses to build, customize, and deploy autonomous AI agents across sales, service, marketing, and commerce.
Apex
Salesforce's proprietary programming language for custom business logic — the backend code behind your automations, integrations, and agent actions.
Flow Builder in practice
Articles from the Funnelists Team that put this term to work.
